Where are they, the people you seek to serve?

If the people you seek to serve are all hanging out at the mall, then be present at the mall. If the people you seek to serve are all hanging out on LinkedIn or Twitter, then be present on LinkedIn or Twitter.

Your business social media isn’t about you, it isn’t even about your business. It’s about the people you seek to serve.

Discover where they are and then be present for them.