Kenneth Collett

Category: Entrepreneurship

  • Enrollment and buy-in

    When we want to make a change, a change for ourselves or a change that helps others get to where they want to go, we’re going to need enrolment. There’s no way around it. Enrolment. Your name needs to be on the roll, the long list of names rolled up into a scroll in Medieval…

  • Innovating without a 4th wall

    I’ve been an entertainer for 28 years. Not an actor, an entertainer. One difference between the two is the 4th wall. When you’re an entertainer, there isn’t one. When there’s no 4th wall and you get something right, you know, you can feel it. And when you get it wrong, when something bombs, you feeeeeel…

  • Who plays the game

    If you’re a freelancer working for yourself, or a member of a team who needs to ship the work, then your job is to get onto the field and play the game. If you’re a bootstrapper building a business bigger than you, or the leader of a team then your job isn’t to get onto…

  • What goes with YOU?

    Birthday cakes go with… Birthdays! What else goes with birthdays? Decor, entertainment, catering, venues… Find the people who supply the things that go with what you do. The mom who wants to hire a face painter for her daughter’s birthday probably also wants a cake. The face painter (probably) doesn’t bake cakes, but you do!…

  • Where are they

    Where are they, the people you seek to serve? If the people you seek to serve are all hanging out at the mall, then be present at the mall. If the people you seek to serve are all hanging out on LinkedIn or Twitter, then be present on LinkedIn or Twitter. Your business social media…

  • Getting started with ‘Traction’ by Gino Wickman

    Traction by Gino Wickman puts foward a structure for running a business, a game plan. I know a few founders who’ve just got the book and I’ve invited them to a reading club with a twist; a doing club. Doing because a book like Traction isn’t just meant to be read, it’s meant to be…

  • How To Win In The Post-Service Economy

    Service has become commoditised. We expect our food will be prepared quickly, and we expect that the food will be great, because great service is the new minimum expectation. We only go to the restaurant / hotel / mechanic / insert-your-business-here if it has 4 or 5 stars. Only 3 stars? Meh … Great service…

  • Scaling A Personal Services Business Through Experience Design

    I was chatting to a physiotherapist this morning; she’s in the process of opening her third practice. One of the challenges she faces in scaling her business is that physiotherapy, like other personal service businesses, is frequently built on personal brands. Her clients like her. They don’t want to be treated by another physio in…

  • Three Small Business Misconceptions, And Suggested Books To Read.

    ‘What is your “job” when you start a business’; ‘What “recipe” to use’; and ‘Choosing your target market’ are areas often misunderstood by entrepreneurs.

  • To Flourish, We Must Consciously Choose Our Habits, And Practice Them Daily.

    In order to be the best version of ourself, to achieve a complete and happy life, we must consciously choose our habits and practice them daily.