Birthday cakes go with… Birthdays!

What else goes with birthdays? Decor, entertainment, catering, venues…

Find the people who supply the things that go with what you do.

The mom who wants to hire a face painter for her daughter’s birthday probably also wants a cake. The face painter (probably) doesn’t bake cakes, but you do! You (probably) don’t do face painting, but the children’s entertainer does! Add a line at the bottom of your emails that says, p.s. want a great face-painter, try Susan. Ask Susan to do the same with her emails but swop out ‘face-painter’ for ‘cake’.

Co-market each other, become a collective.