Kenneth Collett

Tag: The Practice by Seth Godin

  • But I’m not a creative

    You’re a lawyer, or a bookkeeper, or a receptionist. Maybe you work with spreadsheets, or people, or machines. Designing experiences is done by people who work at Disney, and that’s not you. That’s a widely held truth, and it’s wrong. We don’t ship the work because we’re creative. We’re creative because we ship the work.…

  • Escape to the edge

    Maybe you’re not in an industry that’s typically associated with experiences. Maybe you’re afraid that by using experiences as a basis for competition you’ll become a caricature, or maybe you’re afraid that you’ll look foolish, or you’re afraid that you don’t know how to do it, or that it won’t work. That might be because…

  • Proliferation

    At first, all work is lousy. The way to get good is to be prolific. Set aside some intentional time to work on your craft every day. But who has the time? That’s the right question, and we’ll come back to it. When you choose to be prolific, to work on your work daily, things…

  • Stay in your box

    In writing about the experience economy, there is some danger that I’m heard to be saying that you should create novel experiences at all costs, but somewhat counterintuitively, you probably need to stay in your box. People often talk about ‘thinking outside of the box’. I’m not talking about that. The people you bring your…

  • How to win a medal

    If you’re new to thinking about the world through the lens of experiences then you shouldn’t feel flustered if you don’t know where to start. When we’re present for a great experience, it feels like magic – how on earth did anyone come up with that idea, with all those moving parts, in that order,…

  • Manufactured authenticity

    In The Practice Seth Godin contrasts Steely Dan with musicians like Bruce Springsteen, Johnny Cash, and Aretha Franklin: “Steely Dan continues to sell records and stream near the top of their niche… they created and performed their work in a studio… and then spent months or years polishing the recordings to a bright sheen… But…

  • Problems, puzzles and mysteries

    The world is full of problems, puzzles and mysteries, and you should be solving puzzles. (Unless it’s one of our Murder Mysteries, in which case, you should totally solve the mystery!) But the rest of the time, you should be solving puzzles. Why puzzles? Why not problems? Problems have solutions. That’s what makes them problems.…

  • Leadership is a practice, and it could be yours

    Stepping out of your comfort zone seems like it must, by definition, be an uncomfortable act. But what if it wasn’t? Putting your hand up to make a change can be scary. You’re volunteering to step out of your comfort zone and into the unknown to make a change, and there’s a chance you might…

  • Juggling shiny things

    In The Practice Seth talks about how he’s taught a lot of people to juggle, and the lesson is that in order to learn to juggle, one needs to ignore the outcome, that (perhaps counterintuitively) catching the ball isn’t the most important part of learning to juggle. Reading the passage, it strikes me that learning…

  • Ringing in the rituals

    What is a ritual? What’s it for? The graduation ceremony. An engagement ring. An 18th birthday party. What are they for? In our culture rituals are often used to mark a change of state. You were a student, and now you’re qualified. You were single, and now you’re betrothed. You were a minor, and now…

  • The Practice = 2+2

    I like to do a quick skim of a book I’m about to read to start building the semantic tree on which to hang what I learn when I get into the book, and what I was struck by as I skimmed through The Practice by Seth Godin was that it doesn’t actually appear to…