At first, all work is lousy. The way to get good is to be prolific. Set aside some intentional time to work on your craft every day. But who has the time? That’s the right question, and we’ll come back to it.

When you choose to be prolific, to work on your work daily, things get better. Let’s say we both want to get better at speaking, and I write one speech a week and you write one speech a day. In two months you’ll have written as many speeches as I will have in a year. By the end of the year you’ll be 6 years ahead.

And that’s if it were linear, but it’s not. By doing it daily your momentum compounds. You don’t have to get back into the groove each week or each month because you’re always in the groove. It becomes easy.

And it’s not only your work that proliferates. When your work is prolific your ideas will proliferate. The level of thought that surrounds your work gets better because you’re putting out so many ideas and synthesising links between them.

So you want to get better, you’ve chosen a practice. But who has the time?

Well, you for one. But who else? Find the others. Find at least one other person who wants to go where you want to go. Like a gym buddy but for whatever skill it is that you’re pursuing.

If you find the others and make a pact to go together you’ll suddenly find that you have the time.