There’s so much stuff we want to do, all of us, things we want to accomplish. We’re the centre of those narratives. And yet, when we put someone else at the centre of those narratives, the likelihood of us getting where we want to go seems to go waaaay up.

It’s empirical. Just look at your own life. When you’re on the hook to do something for your mom, or your daughter, or your friend, then you’ll get it done. It seems empirically true that we’ll let ourselves down before we let someone else down.

There’s likely some good evolutionary wiring for this. If you became known as the person in the tribe who would always let people down, and as a result the tribe stopped looking out for you, you’d probably die. There must be some strong biological wiring in us as a result. Wiring that makes sure that when we’re doing it for someone, we get it done.

And so if you want to get it done, find someone to do it for.

Find a customer who wants to go somewhere that’s aligned to where you want to go, and then do it for them. Find a friend, a community, a stranger, find someone to serve.

All you have to do is listen. When someone says, “I wish I could do X”, and X is something you wish you could do too, then put your hand up quick as a flash, and say, “I’ll help you, let’s do it together. Let’s go there together. Let’s learn it together. I’ll organise it.”

Now you’re on the hook. Not for yourself, but for them. And when you’re on the hook for them, you’ll get it done.

The trick is alignment. Find a group of people who want to go where you want to go, and then help them get there. You’ll get there too.