It’s certainly possible to enjoy a sunset, or a concert or a workshop on your own. But experiences are usually better with others.

So try thinking about ways of intentionally including others in your process, whether that’s the process of making the thing you sell with your team, or the process of delivering it to your client; the whole thing will be more enjoyable if you can corral the others.

That doesn’t mean that you need to be in meetings 24/7. It doesn’t all have to be done by committee. You can find ways for everyone to diverge off on their own, and then to converge with the others again.

If you join a running club, you might run on your own from Monday to Friday, and it’s also most likely that the Saturday morning run when you meet up with all the others has 10x the vibe of your solo runs. The solo runs are still good, you’ll still enjoy them, but that convergence with the others is what you’ll look forward to each week, and what you’ll remember.

80% of the work you deliver for your client is going to be done without your client being there. It’ll be the prep, the admin, the designing, the sourcing, the building. And then every so often there will be moments where you and your clients converge. Make the moments momentous. Make them a highlight. Make them something to look forward to, and to remember.

That doesn’t mean that you need to put on a concert. There’s no concert at the running club every Saturday. But there are people, and experiences are generally better when they are shared.

In today’s world we don’t even have to be synchronised in space and time to share an experience with others. In delivering your product, you can build up to a moment of pride for your client, and you can design a way to capture that moment of pride and make it easy for them to share it with their tribe. Something as simple as a photo can make it possible for your client to share a moment and thus include people who are important to them that you don’t even know. But you can engineer the right time and place, and you can take the photo.

What are the ways you can intentionally including others? Others in your team’s experience, and others in your client’s experience?