I don’t know how many movie scripts get written every year, but I bet it’s a lot. And most of the studios turn most of them down.

Famous actors get sent scripts all the time, scripts with very big checks paperclipped to them. And they turn lots of them down.

I was just having a conversation about scaling up sales and customer experience, and it seems that the prevailing conception is that automating it will never be as good as having humans do it live.

I think leaders are missing a beat here because they don’t have a window into the arts.

There’s no famous actor and no high paid director who can get a good outcome with a bad script.

It might be that you need more people to get the job done, it might be that you can’t automate the key experiences in your business.

It might also be that you just have a copywriting problem.

It is almost certainly the case that you don’t have a screenwriter or a playwriter on staff, and probably that you’ve never even thought about consulting one. But why would you, because this is business, not art.

Except they also call screenwriters and playwriters scriptwriters, and you need scripts for your automations.

Warm, contextually relevant, scripts.
Scripts that move people to action.
The automation isn’t the problem with automation. The scriptwriting is.

And yet there’s a huge number of people in the world who are really good at scriptwriting so it’s a problem that’s easily solved.

The principals, rules, and formulas for this stuff is known. It just that the people who know it chose not hang out in the cubicles of corporate companies. They’re out in the world making art. Making change happen.

But if you bring them in, bring together the art of the scriptwriter with the automation of the engineer – that’s where you’ll find the magic.