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Scaling A Personal Services Business Through Experience Design
I was chatting to a physiotherapist this morning; she’s in the process of opening her third practice. One of the challenges she faces in scaling her business is that physiotherapy, like other personal service businesses, is frequently built on personal brands. Her clients like her. They don’t want to be treated by another physio in […]
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Three Small Business Misconceptions, And Suggested Books To Read.
‘What is your “job” when you start a business’; ‘What “recipe” to use’; and ‘Choosing your target market’ are areas often misunderstood by entrepreneurs.