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Merely don’t fail
Experienced happiness (which could be customer happiness, employee happiness, or your own happiness) could be said to be the experience of reality meeting (or exceeding) expectations, and when reality fails to meet expectations one experiences unhappiness. It’s common to focus on increasing the upside, namely working to make sure that we meet or exceed expectations. […]
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Do things that don’t scale
One of the aims of experience design in the context of an experience economy is going to be scale. We want to be able to repeatably deliver novel experiences that create a competitive advantage at scale. And to do that, we have to do things that don’t scale. You aren’t going to get it right […]
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Three Small Business Misconceptions, And Suggested Books To Read.
‘What is your “job” when you start a business’; ‘What “recipe” to use’; and ‘Choosing your target market’ are areas often misunderstood by entrepreneurs.