Kenneth Collett

Tag: Customer Service

  • Customer experience and customer service come apart

    Think of a moment when you were out in nature. Maybe you were watching the sunset somewhere, or a sunrise. Or perhaps you went for a stroll, or a surf. Or maybe you were sat with friends around a fire, or a picnic blanket. Doesn’t matter, just think of a moment when you were out…

  • Moments that win

    Competition in the market is fierce. And if you’re playing a game where the winner is the one who gives the best customer service then it’s easy to understand why you might be seduced to try and exceed your customer’s expectations in an attempt to beat the competition. Except that the winners aren’t even playing…