Traction by Gino Wickman puts foward a structure for running a business, a game plan.

I know a few founders who’ve just got the book and I’ve invited them to a reading club with a twist; a doing club.

Doing because a book like Traction isn’t just meant to be read, it’s meant to be done, and a club because it’s easier to stay on track when you’re with others.

If you want to read and impliment Traction, I’ll share some lessons as we go which I hope will make your life easier and help you level up.

Gino has been generous enough to provide a guide to getting started. Ironically, the guide to getting started is at the end of the book, p221 in my edition. It’s 7 pages and outlines his recommendations for the most effective order of implimentation. I suggest starting with that so that you get a map of the terrain.

There are 7 main tools and 12 secondary tools, and Gino describes the 5 tools, in order of implementation, that produce 80% of the results, so starting with an overview here should help build a semantic tree while reading the book for the implemenation part that’ll follow.

Then I suggest heading back to the start of for an overview by reading the Introduction and Chapter 1 which together put forward Gino’s view of running a business and give an overview of the system he advocates.